Why People are Critical for a Data Strategy

People are perhaps the single most undervalued component when we think about or discuss data.  Why?  Many times, we think about data in the abstract or in its raw format.  However, data becomes valuable when people use it. 

Do your people understand and embrace data?

Key concepts:

  • People set the guidelines for ingesting and managing your data
  • People are the decision makers on the data quality and this quality standard may be different for different groups.  One person’s trash may be someone else’s treasure.  Sometimes the “bad or discarded” data may lead to insights for another team…
  • People ultimately decide if they “trust” the data and will use it.
  • People are many times resistant to change and will work around new processes, systems and data if not educated so they embrace the value for themselves and the organization.